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Question
Unclear positioning and messaging
Tick
Clear brand presence
Smile
Clear and engaging brand
Love Mark
Clear and differentiating brand
The brand engagement tool will give you feedback on these critical assessment areas.
Differentiation
Evaluate your unique selling points and market position
Customer Engagement
Measure brand awareness and customer interaction
Employee Engagement
Assess internal brand alignment and values
Consistency
Evaluate brand coherence across all touchpoints
Brand Management
Track and manage brand performance metrics
Product Portfolio
Analyse your product and service architecture